enterprise visibility

Attracting new shoppers and maintaining repeat shoppers' interest has created a unique challenge in the retail industry to continually improve customer experiences. Simultaneously, retailers must keep down costs in order to remain profitable with continually narrowing margins. To overcome these challenges retailers are beginning to introduce wireless technology in order to improve productivity of their workers out on the floor. ProductiveT has experience with several major applications geared toward the retail environment, including:

• Analysis of store layouts: Enabling retailers to analyze the path chosen by their shoppers can assist in discovering which layouts to change, and in which ways, to alter purchasing behavior and increase sales. Correlating layout information to purchase data can allow for more improvement in store layouts.
• Context-aware services: Computing devices mounted to shopping carts can help customers in finding products in large stores, while also enabling a retailer to target customers with advertising appropriate to the cart and the customer pushing it. Retailers may also tailor promotions individually by shopper by correlating a cart’s location with a frequent shopper card.
• Combating cart and hand-held computer theft: Shopping carts can account to up to 15% of retailers annual loss rates, which can range in the millions of dollars in larger chains. Additionally, theft of hand-held computers that employees use for mobile point of sale transactions and a variety of inventory uses has been dampened by fear of theft. These problems can be alleviated by tracking the location of these items in the store and out in the parking lot.

ProductiveT brings expertise in Enterprise Resource Planning (ERP) and Point of Sale Systems that allows us to integrate RTLS systems into your existing business structure which will enable you to see your business operations from a whole new angle.